GROWTH DRIVERS *Multiple selections allowed. This year, new customer acquisition, increased ecommerce ordering, and diversifying fulfillment types drove order volume growth. New customer growth saw the biggest year-over- year increase with 81% of 2022 respondents citing it as a primary reason for growth as compared to 71% in 2021 and 66% in 2020. Other categories not expressly listed include growth from existing customers and a strong economy. Those customers who saw declines attributed volume declines to customer demand, economic fluctuations, and a post-pandemic return to retail.
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